Case Study: An Analysis of the Kingsteignton Veterinary Group Website

For today's case study, I'm going to be analysing the website, and online presence, of the website for the Kingsteignton Veterinary Group, who, as the name suggests, are a group of veterinary practices who have their primary base in Kingsteignton. The Things I Like About The Website: There are many things which I think the website does very well, such as: - Great use of social proof A key aspect of today's online marketing landscape is the use of social proof, which can be defined as a, 'tactic for increasing conversions by easing the minds of worried customers.' The Kingsteignton Veterinary Group's website features some great social proof on it's website homepage, consisting of some (very i

Case Study: An Analysis of the Chatsworth Care Website

For today's case study, I'm going to be analysing the website, and online presence, of the website for the Plymouth based care home, Chatsworth Care. A 'warm and friendly' residential home, Chatsworth Care is a care home of some renown, as it has been rated as 'excellent' in every Care Quality Commission inspection they have ever had. Great work guys! Chatsworth Care were nice enough to let me conduct this case study when a number of other organisations asked me not to feature them, so I'd like to thank them publicly for this. And now, with that done, let's begin the case study! The Things I Like About The Website Firstly, as Chatsworth Care describes itself as a 'warm and friendly residenti

Smart SEO Audits: How To Make Money By Finding Quick Wins

An SEO audit can be defined as, 'a process for evaluating the search engine friendliness of a website in a number of areas,' and while it's important to conduct an SEO audit on your website for many reasons, here is one major one in particular; Doing even a basic SEO audit can make you a lot of money. This is because SEO is one of the best ways to grow a business, and SEO audits can allow you to identify a number of 'quick win' problems on your website which, if resolved, can help you to rank higher in Google with a minimum of effort, thereby giving you the chance to get a significant amount more traffic to your website, which can then convert into sales leads or customers. In this article,

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