The Difference Between Marketing and Growth Hacking

Growth hacking... It's a term used a lot these days. In recent years, there seems to have been an explosion of people calling themselves 'growth hackers', 'growth marketers', 'growth engineers' or something similar. In fact, the common use of the phrase has led to claims that the term has become another overused buzzword lacking in genuine substance. While I agree that the term has certainly become overused, I believe 'growth hacking' constitutes a valuable approach to building a business in a smart, cost-effective way, often within a limited budget. To understand why, let's take a second to go right back to basics, so we can identify exactly what growth hacking is as a concept, and how it c

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