Infographic - The Value of SEO

It's often said that pictures tell a thousands words. This saying is certainly true in the world of digital marketing, where infographics have had a stratospheric rise over the past few years, to the extent that they are now one of the most widely used forms of digital content. In short, infographics can be described as 'graphic visualizations of information, data or knowledge' and one of the reasons they have become so popular in recent times is due to the fact that studies suggest people are roughly 30 times more likely to read a high value infographic than a text article. Wow! That's impressive. It's for this reason therefore, that I decided to create an infographic which I can use to com

The Evolution of SEO Over Time

Image credit: Pixabay SEO has changed a lot over time. In 2017, good SEO essentially revolves around delivering quality content and a good user experience while following Google's stated best practices and accumulating backlinks. There is a lot more to it than that of course, but these guidelines are a good place to start when it comes to wrapping your head around this complex industry. Professional SEOs work hard to keep up with Google’s algorithm changes, as a failure to do so may cause them to use outdated tactics which can hurt their clients' websites, rather than help them. With this in mind, here are some important things you should know about the evolution of SEO, and how it might be

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