The Summer of Covid-19

Firstly, a note on the above image. I chose it because, depending on how I look, I see two different ways to interpret it - both of which are equally valid, and highly relevant to the situation we find ourselves living through. The first interpretation is of two people arm-wrestling, engaged in a battle against each other, and I find this very comparable to how most of the business community and indeed, the general population, are engaged in a fight against the coronavirus. It's a fight in terms of health (both physical and mental), and in terms of trying to stay afloat during very challenging circumstances. The second interpretation is of two people clasping their hands together in a show o

Starting a Marketing Business: Your Marketing MBA Options Explained

One of the best things about choosing a career in marketing is that there are many different ways for you to get good in this field. You don’t necessarily have to get a college degree in marketing; you can learn on the job, take online courses, or teach yourself through trial and error. Many marketers started out with little knowledge and grew their skills through working for clients, taking on projects and figuring out what works and what doesn’t. And, with digital marketing in particular subject to constant change, keeping up with the industry and learning as much as you can about the latest techniques and strategies for successful marketing, is often more important than having a qualifica

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